Are you the silent fart of business?

Oasi di Sant'Alessio 2015

A couple days ago I write about a new process for CADs Academy that had been built over the last six months from having read so many books on Audible on life, entrepreneurship, business and health.

This new process included a step called “Network Like Tai”. I’m not quite sure I know what this means, which raises a few points.

Today’s post is going to be about the mental and vocational aspect of life. We’ll discuss what it means to think, analyze and remember content. We’re also going to take a look at Tai Lopez and figure out how he networks. Let’s Jump In!

So the first thing will be to introduce Tai. He’s cool. He’s also known as “The Lamborghini Guy” on YouTube AKA “Knawledge” AKA “Here in my garage..”.

The reason is because he had a running ad on YouTube of one of  his older videos discussing how knowledge was more important to him, and us, than having a Lamborghini in your garage, like he does. Of course, so many people wanted to hate on him for it and call him a hypocrite, and this, at the time, gave me all the fire power I needed to learn about Tai and try loving him.

I guess you could call me a bit of a hipster wannabe, but I tend to hate mainstream things only due to the fact that everyone else likes it, or vice versa. I’ll explain why in a post one day. For now, let’s keep talking about Tai.

He had this ad which was annoying people so I decided to watch a few of his videos. There is some cringe-worthy stuff for sure. He seems hypocritical here and there. Certainly, he’s got secrets. Or at a minimum, things he doesn’t talk about much. (Shh. Elite Dating Websites)

Anyways, so Tai was this character that seemed to be real, but fake at the same time. It was becoming intriguing. I continued watching his videos and learned that I’m actually a Tai fan. I like him. He’s honest, insightful, and human. Any part of Tai that might seem off or mischievous is the natural human tendencies of a person who doesn’t live a perfect life, like none of us do.

He also lives a life, on the run, on camera, dynamically.. There is never a dull moment in his day to day, and if there is, he’s got a team of professionals to fill in the gaps. And this is how Tai operates, by renting expertise.

Let me explain what I think that means. Let’s ask, “Does Tai…?”

  • Wash his own clothing?
  • Train his body?
  • Cook his food?
  • Know anything about food?
  • Understand economics?
  • Know how to invest?
  • Understand Psychology?
  • Have a product?
  • Know how to run a business?

… Nope. None of it. If you’ve watched Tai for as long as I have, you’ll notice that he’s got:

  • Cooks
  • Trainers
  • Nutritionists
  • Advertisers
  • White collars and specialists
  • Friends
  • Books

Where he gains the majority of his “knowledge”.

You see, he wasn’t lying when he said knowledge was more important than the Lamborghini, because Tai operates in a more It’s not what you know, it’s who you know type of world.

Just like us regular folk think we know everything about World War II (Even though we’ve never gone to school for it or participated in the war) because we have Wikipedia, Tai thinks he knows everything about business and life because he’s got 50+ experts on payroll. Do you blame him!? I don’t!

(Let me make a quick edit in here and say that I don’t want you thinking I’m actually as harsh as I was giving off above. Tai does in fact know and understand the things he’s renting experts to help him with. It would be ridiculous to think he’s textbook stupid, because no person who is learning, is a blank slate, we’re simply not as cataloged as we can be.)

Despite not having secular knowledge of every activity he participates in, he’s got a walking, talking, business executing, living Wikipedia for each of them. He doesn’t need to know about every nutritional fact of raspberries because his nutritionist will do that for him. Here is the thing about Tai thought, he’s aspiring to know all these things.

The biggest turn on for me about Tai is how genuinely interested he is in everything he learns, reads, knows, tries, exercises and is taught. Tai is a magnet for knowledge and if anything, he’s learned how to leverage this for success.

(I just got, like, brain goosebumps.. I love what Tai has been able to accomplish here)

Ok, enough about this and more onto How Does Tai Network.

Well, you guessed it, it’s a bit of a catch 22. Tai reads and gains knowledge. He then sell his knowledge in the form of a program called “The 67 steps”. This network he created around the 67 steps gives him leverage to bring on bigger names and bigger ideas. With his list of customers, he can introduce, pay, offer or ask for a new audience. Bit by bit, he creates value to draw attention based on his most interesting and recently gained knowledge, and then uses the attention as leverage to build his next networking building opportunity.

In this sense, CADs Academy might write these blog posts for a few months and advertise for newsletter subscribers. Post to social media for subscribers. Create this content and then publish a book to sell locally, for subscribers.

Once we hit 1000 people reading the newsletter, I send out a letter asking for $10.00 tickets to see a local success story live, or a Q&A with me, or something of the similar.

Fifty people later, I reinvest this audience and money for other opportunities.

I think the thing that separates Tai from the normal business growth operations that I’m describing above though, is how little Tai does for himself and how often he just leverages his audience towards other professionals.

If you follow Tai and you like the conversation of Love, he might get a love guru to come on-board and offer an online seminar for it. He’ll do the same for business sales; And while these are happening, Tai is out there growing his network and following the daily instructions of all his staff.

If I drew Tai’s process, it would look like this:

  • Reads something to gain knowledge
  • Produces content with said knowledge to gain attention
  • Leverages the attention to a like minded professional
  • Allows the professional to buy the attention in exchange for his expertise
  • Tai continues to grow his network while he adds more professions

Tai gets to a point where he’s got so many people running seminars on his behalf that he can claim or buy the rights to it as a part of his Knowledge Society or Tai Programs, while he just continues doing the one thing he knows best.. Getting attention.

This all being said, it might seem like I’m calling Tai out or trying to expose him. I’m not. I think Tai is brilliant, accomplished and this is my understanding of how he operates. I also happen to think it’s quite amazing that Tai has accomplished this, where so many of us have tried and failed.

The purpose of this post was to give context for the vocational and mental aspects of your life. To discuss what it really means to be successful, to have things or knowledge and to understand some intricacies to The Game. It was also to understand how Tai networks, which we’re discovering he does by leveraging the attention he creates.

What have we learned from this? I’ve learned that you need to speak up and get out. This is why marketing can hype a movie or game that flat lines once it’s released..

Without attention you don’t exist. It’s similar to the question of whether a tree makes a sound or not, falling in a forest, if no one is around to hear it. By definition, a sound is the air waves received by a human ear/instrument. So no, the tree doesn’t make a sound. It ripples the air, like a silent fart.

Trust me,  you don’t want to be a silent fart in life. Be a big loud fart, like Tai, or Gary Vaynerchuk! Gary says he day trades attention. Makes sense now, doesn’t it?

CAD

 

About Christopher Doiron 112 Articles
Christopher Doiron is the founder of CADs Academy, an online school that focuses on expanding your mind through contextual learning. He is also responsible for the creation of SocialMarketplace.ca and has authored two books which are available on Amazon.

1 Comment

  1. Great post CADs! Although I am not a big fan of Tai, this article made me appreciate just how powerful proffessional relationships can be.

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