One of the things that I've done the best is try and fail, resulting in a lot of learning. I keep comparing myself to people that I learn and read about. It often started with Gary Vaynerchuk, moved over to guys like James Altucher and eventually evolved into my most recent digital love, Tim Ferris.
The thing that I want to say the most right now is that I still haven't found one solid idea of what I want to do. I've realized over the last two years that there really isn't one thing. And most recently, I've had two thoughts in my mind.
- I'm really good at failing
- I'm more of a storyteller than I am a producer
You know, it's interesting to know that most people who I follow that are YouTubers, including the old groups from the 2004 and 2006 bunch were just "doing something" when one day they worked/fell into their role. This is one reason why people like Philip Defranco have channel names that are not entirely but also somewhat inappropriate. Channels that have names that don't represent the people, or the name isn't at all related to the content or business/brand.
It may have taken people years and years to develop brick and mortar businesses into the megaliths that they are today but in this new digital age, things are much quicker. In the span of two years of making videos regularly, you can suddenly amass 2 million subscribers. That being said, I find that it's the people who're not trying to turn something into a business that end up there. It's the natural progression, kind of like maturing through necessity because of a sudden life event. Trial by fire.
At this point, I've run myself through so many simulations of success and business that I have collected hundreds of sayings and platitudes about them. I've got enough of this junk in my head that I've got an answer for just about everything these days but nothing to do with any of it. Just earlier today I was thinking about what I have to offer versus that I'm trying to give away and what I realized is that I'm giving away so much more than I have to offer. What I mean when I say this is that there are two types of push content.
- The type you give away for attention
- The type you sell for money
I'm filled with nothing but desire for both but I do a lot of number one and get upset when number two doesn't happen. There is certainly a disconnect. This is one reason why I've always complained about the product-brand issue
The Product-Brand issue
This is something that happens when you're going about your business trying to build a brand. You're putting out content and doing things trying to get attention but you've got nothing to sell or push. You realize that you're not a real business because without a product you're just a person on the internet sharing random stuff.
You write a book and produce a product funnel and try selling it but realize that no one is connecting with your product so you figurethat just having something to sell doesn't make you a business, because the real objective is to solve problems and provide value using emotion. You bounce back and forth getting no where because neither your product nor your brand are connected.
When you build the brand, it doesn't automatically become your product. And your product doesn't determine or give you a brand. Either are independent of the other but work together if done properly.
Back to the two types of push content. The stuff you give for free and it gets you attention and the stuff you sell because it makes you money. This coupled with the idea that a business is built either intentionally or accidentally, by building something with the intention to sell or creating a brand without knowing it, gives us an idea of what type of business you may want to create. (more…)